Top 5 Health and Fitness Apps in Bulgaria: Q1 2024

The first quarter of 2024 saw significant activity in Bulgaria's health and fitness app market. Here’s an overview of the performance of the top 5 applications, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter exhibited stable weekly revenue throughout Q1, peaking at around $2K in the last week of February. Weekly downloads remained consistent, hovering around 1.1K to 1.2K. The app also maintained a steady user base, with weekly active users fluctuating between 16.6K and 17.9K.

Flo Period & Pregnancy Tracker showed a notable rise in weekly revenue, reaching approximately $1.3K in mid-March. Downloads varied between 673 and 1.03K, with a significant uptick in the final week of March. Active users saw an upward trend, increasing from 23.6K at the start of January to 24.8K by the end of March.

Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, peaking at just over $1K in mid-March. Downloads steadily increased from 231 in late January to nearly 600 by the end of March. Active user numbers were relatively stable, ranging from 9.6K to 11K throughout the quarter.

BetterMe: Health Coaching saw a decline in weekly downloads, from 719 at the beginning of January to just 111 by the end of March. Revenue also showed a downward trend, with a peak of $869 in the first week of January and a low of $329 in early March. Active users decreased from 1.95K to 448 over the quarter.

JustFit: Lazy Workout & Fit had a mixed performance with weekly revenue peaking at $915 in early January and then fluctuating throughout the quarter. Downloads varied between 429 and 1.56K, with a notable increase in the final week of March. Active users showed a consistent increase, rising from 2.6K in early January to 2.8K by the end of March.

For more detailed insights and data, visit Sensor Tower.